Content review – Editing and reflection

Module 2. Brief 2. Week 7.

Continuing to explore content creation for a published article, this week I am going to be grasping the content for my article and beginning my own 3000-word article. Editing and reflection is a key step in this project. A very collaborative stage that brings together the writer, designer, editor and publisher.

This week I will be looking a how to structure my written article and how to get it ready for review. Understanding the procedures involved in the production of text in relation to graphic design. This will allow me to scope the procedures of core elements of design and editorial preparing me to write my first draft.

Remembering that this article will be aimed at an audience that already has an interest in design and broader visual culture. So I need to ensure there is a high level of visual sophistication.


Susanna Edwards in conversation with Angharad Lewis

  • Generate content for books, magazines and digital platforms;
  • Identify the professional standards and processes used by practitioners working within the publishing industry;
  • Analyse the various methods and platforms for self-publishing.

Angharad has worked in the publication design industry for most of her design career, currently the course leader for The Cass Visual Communication course.

“I am interested in anything where the verbal and the visual come together” 

She spent a long period of her career working at Grafik, previously known as Hot Graphics International working closely with Caroline Roberts.

Grafik was known for its collaboration, they worked with lots of different design studios, such as Mad Thought, to make forever changing editions that worked with who was influential at that time. 

 The designers had a lot of freedom to come up with ideas that were not restrained with guidelines or rules. However, the designers and editors had unspoken rules as they understood each other and had to work in harmony with each other. 

Susanna asked, “once you select a subject, how do you structure an article?” Angharis believes that whether is a feature interview, a new studio, a new style of design, the content itself has to structure itself. I would need to think about the audience and how the structure would influence the response they have from the article. 

A tone of voice develops through time and slowly and only with time will a narrative form. Only through writing lots, and writing multiple drafts does a piece come together. 

The correlation between the written word and the visuals are key

Her advice for conducting an interview is mainly to plan. To know more about the subject before the interview, have questions ready, but be prepared that the conversation can take its own course. Remember to listen and possibly ask new questions in relation to that. However, you do have to have the power to also rein it in otherwise interviews can go on for too long.


How do you develop an initial idea into a finished editorial concept?

This week I will be starting my initial draft for my 3000-word article which is extremely daunting. As a creative, I find it hard to even think about how I would start this publication. However, I have selected a topic that is related to something I know a lot about so this should help me find a lot to say about the subject. I decided to work on the following topic:


I will break down this article into sections prior to making a start to help give myself some guidance. Taking it only one section at a time with only 300-400 words in each section it will be easier for me to put together the article without it being so daunting. 


1. Write the first draft of your 3,000-word article, to be saved as a Word or TextEdit document.

2. Curate an A3 inspiration board to present your initial ideas about the design approach, to include examples of materials, format, typography, print / digital production.

3. Save your inspiration board in an interactive PDF format.

Article Draft.

I have written up my first draft that I will continue here:

For my initial draft, I based my essay into sections:

  • Introduction.
  • What is chronic illness?
  • Isolation.
  • My story.
  • Support groups.
  • Frimley IBD Group.
  • Talks from professionals.
  • Spreading the word.
  • Quote from a Frimley IBD patient & Group member.
  • Conclusion.

This really helped my structure my essay and break it down into digestible parts to both write and for the readers to take in.


For my mindmap, I decided to gather research for a number of different elements of my overall design. I wanted to look at what I will be taking inspiration from. This was mostly consisting of articles that were both printed and digital on pages for those suffering from a chronic illness. I also wanted to design the publication in a style that you would see inspirational messages and posts on social media and posters.

I think wanted to think about the form that the publication would take. I wanted my piece to be seen in a doctors waiting room and display itself as an interesting read but focused on my target audience of someone with a chronic illness. With this in mind, I wanted to design a brochure of sorts. 

For the cover, I wanted it to be really simple, clear, and not look cluttered. Something that that gets right to the point. I do not want to put people off the topic of support groups which can be quite daunting and scary. Illustrating it as an uplifting depiction of what it really is.

The layout for this brochure would also continue with the theme of the clean cover design. With an easy read layout that is also quite modern and exciting. Avoiding information brochure style. Breaking down the text into sections allows the reader to also skim through the article and possibly pick up only certain areas of the text with the use of subheadings and correlating imagery. 

Screenshot 2020-04-19 at 21.34.32


This week it was extremely difficult to initiate my first draft for my article. However, once I broke down my text into sections and realise what I want to talk about, my narrative voice was beginning to come together. I don’t currently have a tone of voice as I do not write often, only for writing blogs. So I believe I have used a similar tone in my article to the one I have here. Whether this works or not I will have to see as I develop it further.

I am happy with where I am at with my article already and excited to get feedback and further develop it into a final piece. 

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